American Express

At American express, I was a senior copywriter brought on to bring design and copy unity to a suite of 10 products under the One Amex umbrella. My challenge was to take internal content created by engineers and rebrand it for everyday product people. Here’s one high-level, before-n-after example.

One Amex product descriptions | BEFORE MATT

off brand - inconsistent - tech jargon

One Amex product descriptions | AFTER MATT

on brand - consistent - straightforward